Client — 
LESS Clothing (personal venture)

Client — 
LESS Clothing (personal venture)

I launched unisex streetwear brand ‘LESS Clothing’ in 2011. It was a creative platform for me to combine influences of fashion, club culture and graphic design to offer more than just a T-shirt brand. I used statement designs inspired by both day-to-day life and counter club culture. Quality and detail lied at the heart of LESS with it’s signature leatherette cuffs and embossed leather labels, giving each tee a limited edition and hand crafted feel. All garments were made in London UK. LESS Clothing gained rapid cult status. It was worn by globally recognised stars Beyonce and Cara Delevigne and featured in national TV and press such as Daily Mail and This Morning ITV.

I launched unisex streetwear brand ‘LESS Clothing’ in 2011. It was a creative platform for me to combine influences of fashion, club culture and graphic design to offer more than just a T-shirt brand. I used statement designs inspired by both day-to-day life and counter club culture. Quality and detail lied at the heart of LESS with it’s signature leatherette cuffs and embossed leather labels, giving each tee a limited edition and hand crafted feel. All garments were made in London UK. LESS Clothing gained rapid cult status. It was worn by globally recognised stars Beyonce and Cara Delevigne and featured in national TV and press such as Daily Mail and This Morning ITV.